Every Conference Should Have a Theme
Choosing a theme for an upcoming conference sets the entire tone for the day and should illustrate and underline the fundamental message being delivered. The type of mood you’re creating can be matched with a theme that runs throughout your set décor, printed material, PowerPoint backgrounds, and other elements.
A thoughtfully chosen conference theme and support tag phrase in a conference room can drive the content of the presentations and provide greater focus for the various speakers’ addresses. It can also underline the changes a company is implementing or emphasize a particular facet of business that managers and organizers feel is lacking and needs more attention.
The tag phrases are all well-known phrases you’ve probably heard before. However, that makes them easily understandable and relatable to the core purposes of the conference. This is important as conferences generally consist of several speakers delivering addresses on many facets of a business, and the addresses can lack a central unifying idea. The consistent visual themes and tag phrases help remind attendees of this overlying idea while listening to the addresses.
Some popular conference theme ideas and tag phrases include:
Motivational/Inspirational
The conference can be about inspiring people to be their best. The tag phrases and themes include: A Whole New World / Anything is Possible. The conference can be aimed at managers and employees and can be a rallying conference to encourage and give tips on ways to excel and improve everyone’s performance.
Visionary
The conference topics are about looking ahead and taking the lead for a healthy future of a company. It acknowledges the fact that the future is uncertain and the need for unity can helps overcome the uncertainty. The tag phrases supporting the themes can be: Back to the Future / Charting the Course / Facing the Future Together.
Leadership
The topics will be addressed to senior management. The tag phrases and themes can be Agents of Change / Rise to the Challenge / The Power of You. The purpose of the conference is to inspire managers be the face of the company to their respective teams and urge them to represent and further the company’s ideals.
Teamwork/Collaboration
This conference theme is about instilling a sense of working together and camaraderie in employees. The tag phrases and themes can be: Higher, Faster, Stronger / Success through Synergy. The visual elements of the theme can include sports-related elements and team-building photos.
Marketing and Sales Conferences
The topics include informative talks about products and services and pep talks to instill a competitive spirit in salespeople. The tag phrases and themes can be Knowledge is Power / Selling Beyond Price / Discover the Difference. The theme underlines the idea that sales reps have access to information that can be the key to closing a deal or sale, and they should be sharing that information with potential customers at every opportunity.
Guest Speakers
Guest speakers from outside the company can also help emphasize the purpose of business conferences. They should ideally be people who are known and respected by the audience and would deliver a message fitting each type of theme. They can be influencers within the industry, sports stars, thought leaders, or academics who can bring new ideas that support the conference theme.
Choosing the Right Venue
The right meeting room in Bangkok can help deliver the theme of your conference. A conference venue must be easily reachable by all the attending guests and have ample parking and accommodations for out-of-town speakers and attendees.
A venue has to have ceilings tall enough to enable large enough display screens that can be seen by attendees seated in the back rows of the room. It also should have fast WiFi for last-minute additions to addresses and be able to supply all the modern audio and video equipment required to present your theme loud and clear to everyone attending.
Catering is a facet of a conference that needs careful planning as well. Every conference is tightly scheduled. Meals and coffee breaks have to happen at the right times between conference presentations to ensure the entire program can stay on schedule and present the ideas it needs to. The catering staff needs to be experienced in conference catering and must work with the event organizers to coordinate meal and break services.
Book Your Conference at Riverine Place Hotel & Residence
The Riverine Place Hotel & Residence offers a range of venues outfitted specifically with the audio and video equipment needed to run a modern conference. We’re in an easy-to-reach location in Nonthaburi, just a short drive from central Bangkok. Our event and catering staff are experienced in seamlessly hosting corporate conferences, seminars, and parties. Visit Riverine Hotel & Residence before choosing a venue for your next event.
